After spending a few years doing nothing but Search Engine Optimization (SEO) for My design clients, I came to accept the fact that there were no concrete rules or theories to follow on a regular basis. Each client’s needs are different, each of their products are different and this requires that their SEO be different, or better stated… individuallized.
Now that I think about it, I’ve gone from specializing in “customized SEO” to “customized WP installs”. LOL I don’t have the time to design and maintain entire web sites for clients anymore, so have settled into building customized commercial WordPress blogs. I enjoy it, and appreciate the fact that WP makes it a priority to include, or make possible through plugins, a search engine optimization friendly blogging/CMS platform. I’m building my own Content Management System out of all WP based scripting, and I’m very excited about offering a similar package to my clients once I’ve got it perfected. 🙂
I’ve always said that being an effective SEO specialist requires you to devote a large portion of your time tracking, researching, and predicting search engine trends. In my mind, SEO specialists are the “Power Brokers” of the Internet. Instead of Wallstreet, they celebrate in the SEO forums and various search engine blogs. Considering the fact that some commercial businesses can benefit greatly from winning a strong search engine ranking, the payoffs between power brokers and SEO specialists aren’t all that different.
I was reading some of my favorite WebMaster Feeds and came across a really good article on Xbiz. The author agrees that successful SEO is all about being able to predict trends. Below, I’ve highlighted some of the tools you can use to do so! Some of you may be surprised exactly how much tedious, monotonous work there is involved with conquoring the search engines. This is why I tell clients that any SEO specialist that gaurantees specific top ranking results, beware!
The Yahoo Buzz Log is a continuously updated blog of what’s making headlines on Yahoo. It includes the most searched-for topics of the day, the biggest movers, and it even breaks down trends based on topics, including celebrities, movies, music, sports, television and video games.
Clicking on the top movie buzz link shows that “The Da Vinci Code” is the No. 1 most-searched result under movies and entertainment. The Yahoo Buzz tool also can be used to regionally target topics within certain countries by specific topic. It even offers RSS feeds to instantly deliver this information to webmasters.
While this tool is only updated monthly, it does provide a plethora of information including the top searched keywords based on online rumors, performers, sports, news headlines and much more. Furthermore, the country breakdowns include a much wider scope of countries and topics than Yahoo’s Buzz Log, though the freshness of the data is much less since it is only updated monthly.
Recently, Google announced a beta version of its new trends analysis tool, Google Trends. This search tool shows a lot of promise as it is able to break down keywords by city, country and even by language showing from where people are searching. Additionally, this tool offers the ability to benchmark keywords over time to determine if a keyword is becoming more or less popular. This tool shows an incredible amount of information when performing comparative searches on related topics and even correlates news media spikes directly on a histogram to illustrate why a spike occurred.
Google provides an excellent keyword suggestion tool that allows you to get various keyword suggestions and even includes search volume and historical data.
Source: SEO: beyond the basics